Wednesday, 14 March 2012

An Interview With.... Astrid & Miyu

After Purchasing a gorgeous Skull Ring from Astrid & Miyu I thought it would be interesting to learn more about the London-Based company from one of the creators Connie Nam.

Tell us a little about your background and how you developed in interest in jewellery making.
Jenny and I both come from investment banking backgrounds. Having lived in big cities (I lived in Hong Kong and Jenny lived in New York before moving to London) we were always exposed to high fashion and we were both passionate about fashion. Although it was easy to find nice clothes, bags and shoes, we both had a hard time finding a good jewellery retailer. So we decided to start our own boutique. We actually don't make the jewellery ourselves. We work with suppliers that work with high-end designers and make our products through them.

How did you and Jenny come up with the concept for Astrid & Miyu?
We both had a hard time finding that perfect costume jewellery boutique that sells good design, high quality pieces at affordable price points. Most of the nice costume jewellery we found were overpriced. People around us all agreed with this, so we are trying to solve this customer pain through our boutique.

What inspires your jewellery designs? 
Very simple. fashion trends / what we like / what our customers like

How long does it take to make each piece?
Depends on the piece and the supplier we work with.

Who is your typical customer?
Independent, fashion forward women, typically aged between 25 and 40

Who would you like to see wearing your jewellery and why? 
Kate Middleton, since she British, classy and is a very sensible shopper

What other jewellery designers do you admire? 
Ericsson Beamon, Kenneth J Lane

What piece of jewellery should every woman have in their jewellery box? 
Simple stud earrings

Are there any jewellery designs or materials you would like to try? 
Every possible material available for costume jewellery!

What can we expect next from Astrid & Miyu? 
For our immediate summer collections, we are trying to bring lots of bright colours and silvers. For a longer term plan, who know? We'll perhaps offer jewellery for men (we've been getting a lot of enquiries actually) and children!

Jenny Orlova & Connie Nam
Founders of Astrid & Miyu

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